Here are the details for this weeks homework:
Please complete an analysis of a music video of your choice. Present it using screen grabs to illustrate your points in a powerpoint format and upload to your blog.
Include one slide on each of the following areas:
•Identify
the song title, artist, genre, director and year of release.
•Describe
what happens in the video
•What
structure does it use and how can you tell?
•What
shot types does it use? Why?
•What
do you notice about the editing?
•What
do you notice about the mise-en-scene? (lighting,
costume, character performance, set)
•Who
is in the video? How are they represented? (Support this with evidence)
•Who
is the target audience for this video? How can you tell?
•How
do the audience ‘consume’ the video? (apply Uses and gratification theory)
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